Yahoo's stock may be tanking, employees abandoning ship, Carl Icahn divesting his shareholdings, and the company relying on once-hated rival Google to better profit from the site's traffic, but someone on the Sunnyvale campus has been working hard on a new logo! It's got the same jauntily jagged baseline, but dispatches with serifs for rounded linecaps. And, like much of the company's internal branding, it's finally purple. The story goes that co-founders David Filo and Jerry Yang painted the walls of the company's original office a cheery purple and yellow because it was the cheapest paint at the store. The paintjob also served to distract early employees from the fact that the roof in the office leaked. In other words, CEO Yang has a long history of slapping a cheap coat of paint over severe structural issues in the hopes of boosting morale.