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Before Larry and Sergey named Google after a typo, Larry Page called his Stanford project BackRub. Blogoscoped thinks the name comes from the way Page's algorithm used backlinks to judge a search result's relevancy. We just think the name is kind of pervy, especially since Google is now a verb. Millions of people, BackRubbing all day long — it's some kind of geek dream. And yes, by the way, that is Larry Page's hirsute paw.