<![CDATA[Why ad budgets are better spent on Facebook apps then Facebook itself - Valleywag Comments]]> <![CDATA[Why ad budgets are better spent on Facebook apps then Facebook itself - Valleywag Comments]]> <![CDATA[Why ad budgets are better spent on Facebook apps then Facebook itself]]> Protip: Always proofread your article title. Shouldn't that "then" be a "than?"

adam_b

]]> <![CDATA[Why ad budgets are better spent on Facebook apps then Facebook itself]]> If any app maker makes an app that doesn't "prey on adolescent insecurities," then they are just fooling themselves.

Fidel on the Roof

]]> <![CDATA[Why ad budgets are better spent on Facebook apps then Facebook itself]]> You can see this happening all around us. Take Nike for example that is now spending a non-trivial percentage of its budget creating useful services for its target audience (www.nikeplus.com) instead of running more display ads.

Brand advertisers are now recognizing that creating useful services with their brand on them is a much more effective way to engage an audience and spend quality time with them than blasting more banner ads their way - no matter what social network they appear on.

butchie

]]> <![CDATA[Why ad budgets are better spent on Facebook apps then Facebook itself]]> @MrMedia: He is product manager for a major app network.

ScalaWag

]]> <![CDATA[Why ad budgets are better spent on Facebook apps then Facebook itself]]> what does Justin Smith know? Is he head of marketing for someone? Does he have a lot of experience? Sounds like just a random blogger to me. Is that who Valleywag goes to for insight now?

Apps don't get much usage other than crap like SuperWall, so I don't see how people will monetize any of this junk.

MrMedia

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