<![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip - Valleywag Comments]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip - Valleywag Comments]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip]]> Nobody else remembers Steve Jobs’s famous beach quote?

“I want a computer factory that takes raw beach sand in one end and outputs fully assembled computers on the other.”

Whole widget, indeed.

Wabewalker

]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip]]> risky move ... [sramanamitra.com]

Sramana

]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip]]> Hey am I, like, banned or something? Second post in the last two days that hasn't appeared.

deathbychichi

]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip]]> It costs Apple like half a percent of their cash to buy this company, and they probably aren't even going to pay cash.

It's a pretty good price because people don't value processor designers in this Intel world.

But PA Semi blew their ship dates on their revolutionary kit and you have to wonder about that.

I think Apple thinks they need to design chips and this is a reasonably logical and inexpensive way to get into doing that.

deathbychichi

]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip]]> If you really, really want to tool up for the next bevy of portable devices that are highly optimized for mobile broadband, video, the whole shooting match, now is the time to craft an architecture for those devices, rather than accept off-the shelf.

think highly integrated stuff. But, it will be hard to beat the Broad comms and their ilk at the Fabless game.

abmw

]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip]]> Alternate theory? Jobs is looking for a low power, high speed alternative for future MacBook Air replacements. After all, his compilers are all spitting out Universal (aka PowerPC and Intel compatible) code to support the legacy base of G4 and G5 machines... it's not like he'd have to retool the developer community again.

Then again, Owen has always been right. ;)

godospoons

]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip]]> Well, at least they're using Power and not ARM or x86. Good for Apple. Maybe they can use some of that cash they have to help create something more competitive.

A Puckish Satire of Contemporary Mores

]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip]]> The PA engineers are mostly processor designers - Apple will have to give them an equally interesting project to work on if the company aims to keep them for any length of time. So, it pretty much commits the company to implementing a processor, or reworking an existing one. Dobberpuhl has already worked on ARM - the StrongARM at DEC - so these guys could either work on a lower-power PowerPC (unlikely) or a processor that undercuts ARM's own A8 or A9 in terms of power consumption versus MIPS.

Just having a bunch of engineers sitting and filling out job applications doesn't give you that much of a bargaining chip. Saying to Samsung and TI, "We're designing our own because yours suck", will probably focus their attention.

ChrisEdwards

]]> <![CDATA[Steve Jobs buys PA Semi for a chip -- a bargaining chip]]> You missed:
-- chip on his shoulder
-- when the chips are down
-- chip off the old block

Tomadeus

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