<![CDATA[Ad platform Apex becomes AMP, Yahoo promises release in Q3 - Valleywag Comments]]> <![CDATA[Ad platform Apex becomes AMP, Yahoo promises release in Q3 - Valleywag Comments]]> <![CDATA[Ad platform Apex becomes AMP, Yahoo promises release in Q3]]> @anotherinvestor - NPC was promised this platform in April this year (not last year). It is apparently delayed a Quarter to Q3 - not unexpected for a project of this magnitude and Yahoo. It is likely there will be something in Q3 - but so what? The platform will need time to mature - Advertisers and Publishers need to migrate over and start using it - and - it needs to be tuned. This process takes 6 months. We'll see differential income added to Yahoos bottom line in Q2 2009. If it helps boost the offer from MS then that is based on speculation. All the best to them.

HiQCode

]]> <![CDATA[Ad platform Apex becomes AMP, Yahoo promises release in Q3]]> After spending most of the video showing some fake example of how wrong everything is today - the video goes on to tell you that everything will be much better, without giving any meaningful screenshots or examples.

If the platform supposed to be launched in Q3, it should be in QA now, based on how Yahoo does it project mgmt. Which means they should have a working example.

But clearly they don't. Don't expect anything in Q3, it will be delayed as usual, with some more finger-pointing (MSFT distracted us, we didn't have the hardware, newspaper guys are too slow to move etc).

As usual, Yahoo ovwerprommises and under delivers. Newspaper consortium guys were promised this platform last year. When yahoo realized that they can't deliver - they bought Rightmedia. When they realized that they bought a dog, since all the brains from RM jumped ship, they decided to rewrite it. Hence - another year or two got wasted.

Here is another example of how as response to MSFT - a bunch of idiots from Sr. Mgmt in technology and product got together over couple of weekends and decided to "awesomize" (another moronic term from yahoo) Apex, by producing some idiotic video.

Good job guys - we are all "awesomized".

anotherinvestor

]]> <![CDATA[Ad platform Apex becomes AMP, Yahoo promises release in Q3]]> and it does your dishes and mows your lawn too
come on now.....

saywhaaa

]]>