<![CDATA[RedEnvelope issues hundreds of pink slips - Valleywag Comments]]> <![CDATA[RedEnvelope issues hundreds of pink slips - Valleywag Comments]]> <![CDATA[RedEnvelope issues hundreds of pink slips]]> Hack company selling hack business gifts to miserable yuppie hacks. Who was surprised? Not one ounce of environmental conscience in their product offerings - just a bad adolescent attempt at aping The Sharper Image (a hack company selling flimsy business gifts to miserable yuppie hacks). BTW The Sharper Image is also going out of business. Let's hope it's a trend.

AldabellaHippocoon

]]> <![CDATA[RedEnvelope issues hundreds of pink slips]]> One is that print isn't dead.

Two is all about management.

That's my limited opinion on that.

PhilWil

]]> <![CDATA[RedEnvelope issues hundreds of pink slips]]> You mention that the failing of Red Envelope was due to relying too long on its printed catalogs. I can tell you that their failing was simply poor management. They overspent in trying to acquire new customers and did so primarily in the internet space. To give you an example, at one point they were spending a million dollars a year with MSN to lock up display ads and product in their gift guides. They should have only been spending around $50k.

One of their competitors, Brookstone.com, has been mailing catalogs since 1965 and from what I understand recently has expanded thier circulation extensively (#2 on catalog success house file growth). They've also been able to deliver huge profit increases (Brookstone Q4 investor call).

Sharper image falls into the same boat. Poor management overall. You can blame it all on the executives running the companies, not the catalogs they were mailings.

gustone

]]> <![CDATA[RedEnvelope issues hundreds of pink slips]]> Well, as of 11:00am here on the east coast, the site is still up, and strangely, still lets you go through the entire order process. It also looks like they took some advice from the article and are specifically promoting very spring-ish things on the front page (new baby, graduations, etc.). I would be sad to see them go as I've bought my wife something from there every year we've been married.

Level3Media

]]> <![CDATA[RedEnvelope issues hundreds of pink slips]]> real problem was the last CEO, banker type with no operating experience. How do you run a company out of money. four words. No Clue, No Strategy.

Robert

]]> <![CDATA[RedEnvelope issues hundreds of pink slips]]> Perhaps telling -- I never used the website. Never occured to me. Have bought dozens of gifts from the print catalog, though. I will miss them.

OaklandTechie

]]> <![CDATA[RedEnvelope issues hundreds of pink slips]]> Pity. They've been a go-to resource for me for business gifts, no matter how clunky the site nav or search functions became. The gift quality and value were usually very good and the shipping was quite dependable. (Never underestimate the impact of sending a shitload of creatively packaged chocolate miscellany to a female-centric partner company...)

So yes, it's a marketing failure. How any online retailer, but especially one focused around seasonal shopping and impulse-buys, could fail to sustain a meaningful database nurturing program is astonishing. The dollars left on the table by that misstep alone boggle the brain.

FlakJack

]]> <![CDATA[RedEnvelope issues hundreds of pink slips]]> @BartKela: 149 New Montgomery? I think those spots will go fast.

Owen Thomas

]]> <![CDATA[RedEnvelope issues hundreds of pink slips]]> Never heard of them.

Well, at least parking in their part of town will be a little easier...

BartKela

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