Martha Stewart eyeing Etsy for acquisition? - Valleywag Comments

Martha Stewart eyeing Etsy for acquisition?

raincoaster — Mon, 31 Mar 2008 22:07:07 PDT

@clashcityrockerkat: Chanel produced them a year and a half ago, for $1800 per.

Martha Stewart eyeing Etsy for acquisition?

Nicholas Carlson — Mon, 31 Mar 2008 11:02:56 PDT

Rob Kalin:
"No, Martha isn't buying Etsy. Nice rumor, though! We did meet up to talk about ways to work together, but even that was just a preliminary chat. She made some great cupcakes."

Nicholas Carlson

Martha Stewart eyeing Etsy for acquisition?

clashcityrockerkat — Mon, 31 Mar 2008 07:46:24 PDT

I'm awaiting the home-made electronic ankle bracelets with diamante accents rather anxiously.

clashcityrockerkat

Martha Stewart eyeing Etsy for acquisition?

bluelines — Sun, 30 Mar 2008 18:34:03 PDT

@LongAgoYahoo: I remember reading somewhere that the pre-money valuation on Etsy's last round was $90MM, leaving the new investors with under 25%. To get the 5x you're referring to they'd have to sell for over $500MM.

bluelines

Martha Stewart eyeing Etsy for acquisition?

ManaMana — Sun, 30 Mar 2008 12:19:29 PDT

Guerilla PR. You're doin' it wrong.

ManaMana

Martha Stewart eyeing Etsy for acquisition?

michaellamb — Sun, 30 Mar 2008 11:56:07 PDT

I think amazon should acquire it

michaellamb

Martha Stewart eyeing Etsy for acquisition?

LongAgoYahoo — Sun, 30 Mar 2008 09:44:49 PDT

Once you've raised $27 million, getting acquired is no longer trivial.

The investors want a good multiple of $27 million back (let's say 5X), so they're going to want $135 million dollar return. Let's be generous and say the investors own 50% of the equity.

Can Etsy sell for $270 million?

Not now it can't.

LongAgoYahoo

Martha Stewart eyeing Etsy for acquisition?

smashface — Sun, 30 Mar 2008 07:58:34 PDT

@sarahm: Please let us know when you model the swim wear Sarah.

smashface

Martha Stewart eyeing Etsy for acquisition?

sarahm — Sun, 30 Mar 2008 07:46:31 PDT

I love Etsy. I'm designing some swim wear to have made there via the alchemy project. Check it out!

I don't think Etsy is has the smugness and hipsterness of Vimeo. I was at there office just last week and they were all so nice and open. From what I have heard Vimeo doesn't care to grow their community whereas Etsy will always try to draw in a larger group of participants.

sarahm

Martha Stewart eyeing Etsy for acquisition?

raincoaster — Sat, 29 Mar 2008 20:13:59 PDT

It's not felt, of course. It's velvet, marabou and crystal. Nice to see the marabou making a comeback; obviously, this can't be from LA.

raincoaster

Martha Stewart eyeing Etsy for acquisition?

matto — Sat, 29 Mar 2008 19:28:29 PDT

@Alaska Miller: My grandpa always said, the only good vagina is a felt vagina.

matto

Martha Stewart eyeing Etsy for acquisition?

Alaska Miller — Sat, 29 Mar 2008 19:24:08 PDT

is that a felt vagina? etsy is like the physical reproductions of the smugness and hipsterness of vimeo.

Alaska Miller

Martha Stewart eyeing Etsy for acquisition?

raincoaster — Sat, 29 Mar 2008 19:09:32 PDT

Oh, some of those Etsy things are great, although ALL of the hipster felting has to go. Now. In flames.

Martha buying Etsy makes sense only if Etsy is actually making money. "Attracting funding" isn't a business model that will have much appeal to an old-skool money-spinner like Martha. She doesn't need the outlet for her own products, and the proud independent crafters of Etsy are not a natural fit for Martha's Follow My Instructions world.

But, like I say, some of those Etsy things are damn cute.

raincoaster