Drudge is fairly unique in that it is put together by hand, though no doubt he relies on aggregators of his own. It's almost all links. No story summaries or unique content of any kind (except very rarely). There is no way to sign up for the site, nor can you post a message in any way and there is no RSS feed for the site except those put together by third parties. If you use such a feed you are clicking directly through to the news source without even visiting the Drudge site, and I'm quite sure those don't get counted.

Anyway I think there was just a posting recently that put some other news site ahead of Drudge. Interesting how divergent two different studies can be in a single week.

The more things change the more they stay the same, and in the age of electronic publishing the game is still to try and convince advertisers that your place is the best place to place his ad, even if somehow the number can never quite be verified. Not much different than throwing the unsold copies in the nearest dumpster after all.

macbeach