Is John Battelle selling a piece of Federated Media? - Valleywag Comments

Is John Battelle selling a piece of Federated Media?

sggrf — Thu, 20 Mar 2008 05:25:01 PDT

I couldn't agree more. They have almost zero of chance of selling for more than $200M. The new money must be interested in losing money. On top of having a very vulnerable publisher network these guys don't even own their own technology --- they use openAds to serve ads. So, they're purely a rep firm. They will get wiped out during an economic downturn.

sggrf

Is John Battelle selling a piece of Federated Media?

WhatBubble — Wed, 19 Mar 2008 20:16:09 PDT

Actually, the odds of a sale decrease dramatically after a $30M on $200M post. Who the heck is going to buy that turd for a multiple of $200M? Who would even but it for $200M?

Battelle is raising a ton of cash in the hopes of figuring out a business with exit potential over the next couple years.

He should have just kept his nice little vanity business as an annuity and been happy.

WhatBubble