ComScore backtracks on numbers that tanked Google's shares - Valleywag Comments

ComScore backtracks on numbers that tanked Google's shares

Magister — Fri, 29 Feb 2008 22:10:20 PST

@cowsandmilk: ...but Google gets paid by the click and two 20¢ clicks are worth more than one for $0.30.

ComScore backtracks on numbers that tanked Google's shares

cowsandmilk — Fri, 29 Feb 2008 19:52:45 PST

@grishick: yes, it makes sense. Normal people go to google and click on the first result, when it doesn't work, they click on the second. The type of people who click on ads, go to google, click on the first ad, when it doesn't work, they click on the second ad. If the first ad works, less clicks occur, but conversion rate per click goes up and ads become more valuable. Not rocket science.

cowsandmilk

ComScore backtracks on numbers that tanked Google's shares

grishick — Fri, 29 Feb 2008 15:59:14 PST

Does it make any sense? Google improved ads so that consumers will click on them less?

grishick