Google TV advertising has only 200 clients - Valleywag Comments

Google TV advertising has only 200 clients

imarketnc — Wed, 30 Jan 2008 12:33:02 PST

Agree that the reliance on Nielson is a problem, but the discount you can achieve on some pretty heavy-hitting media makes up for it.

imarketnc

Google TV advertising has only 200 clients

LongAgoYahoo — Tue, 29 Jan 2008 11:27:06 PST

The auction model well only works with CPC ads.

The advertiser knows how much a visitor is worth, they bid some fraction of that. TV (and radio) advertising is not directly tied to visitors. Hence there is no demonstrable ROI for your advertising dollar.

LongAgoYahoo

Google TV advertising has only 200 clients

SFJT — Tue, 29 Jan 2008 11:20:11 PST

Would you buy ads from this guy?

SFJT

Google TV advertising has only 200 clients

WagCurious — Tue, 29 Jan 2008 10:48:57 PST

This project got the "publish or perish" dictum a few months back. If Google reports a bad quarter this week you can rest assured this thing is dead.

WagCurious

Google TV advertising has only 200 clients

centernetworks — Tue, 29 Jan 2008 10:42:07 PST

were you there nicholas? darn, would have been nice to say hi to you - btw, here is my complete video coverage of the event for you home gamers:
[www.centernetworks.com]

centernetworks

Google TV advertising has only 200 clients

skooch — Tue, 29 Jan 2008 10:35:33 PST

I can't legally say much about this but yes, Google's broadcast advertising models suck. There were some much better companies out there doing the same thing.

Everyone in this space relies on Nielsen and Arbitron, which is very flawed data. That's all I can really say at the moment until some legal issues are resolved.

skooch