<![CDATA[No surprise: people stop watching video when ads play - Valleywag Comments]]> <![CDATA[No surprise: people stop watching video when ads play - Valleywag Comments]]> <![CDATA[No surprise: people stop watching video when ads play]]> Batter watch the ads or they'll implant you with the ads...

Eac_o_System

]]> <![CDATA[No surprise: people stop watching video when ads play]]> online, it's more than half

Rick

]]> <![CDATA[No surprise: people stop watching video when ads play]]> @kloper: [valleywag.com]

Nicholas Carlson

]]> <![CDATA[No surprise: people stop watching video when ads play]]> Again, pre-roll is going to take a bad rap for being implemented poorly or where it shouldn't be. What type of content was this study run against? No mention of length, production value, or vertical category. I'd bet just about anything that the major broadcast networks don't have the same rate of abandonment for their content. Why are we continually surprised that people don't like pre-roll in front of user-generated, poor quality or long-tail content? If a user "really" wanted to watch the video they requested, a :05, :07 or maybe 15 second pre-roll isn't going to be an impediment. We need to see a study that looks at abandonment rates of different types of content before anyone should write off an entire format. What do abandonment rates look like after a user is presented with the facts: "you are about to see a 5/7/10/15/30 second ad"??? I have to believe that users that aren't willing to wait 5-seconds don't really care about the content.

ckronengold

]]> <![CDATA[No surprise: people stop watching video when ads play]]> Wow, $30CPM for video ads, which networks provide that? We're stuck with ~$3CPM...

kloper

]]>