Radiohead on ComScore numbers: Bollocks! - Valleywag Comments

Radiohead on ComScore numbers: Bollocks!

mblevin — Fri, 09 Nov 2007 13:11:57 PST

Not to mention that if you were using a variety of non-standard browsers, the price inputs wouldn't take single zeroes - a lot of people paid one pence or 10 pence when they would have liked to pay nothing. My bet is that the percent of people who paid 10 pence or less is around 70 percent.

mblevin

Radiohead on ComScore numbers: Bollocks!

tacanderson — Fri, 09 Nov 2007 13:02:40 PST

Ok, seriously?

"Most advertisers consider ComScore metrics accurate enough to be useful."

You're talking about an industry that has mastered the ability of over inflating numbers to justify their existence.

But yes I agree if they want to discredit ComScore they should back it up. If it was an even bigger success you'd think they'd want to flaunt that in the face of the big labels.

tacanderson

Radiohead on ComScore numbers: Bollocks!

Gabriel-Goldenberg — Fri, 09 Nov 2007 13:02:33 PST

Perhaps to avoid encouraging others to imitate them? Success breeds copycats..

Gabriel-Goldenberg

Radiohead on ComScore numbers: Bollocks!

Dweezil — Fri, 09 Nov 2007 11:28:32 PST

I agree that they should publish the numbers themselves, if only to show whether or not it's viable for a popular artist to do this, but I also agree that it's impossible for ComScore to be any more accurate than a guesstimate. I guess ComScore is supposedly considered the best for metrics, but really, it's like saying that Southwest is the best airline. They're all shitty. Considering that there are basically a billion different ways to count traffic, you have to imagine that estimating sales numbers is even more of a crapshoot.

Dweezil