The best PR gig in the Valley - Valleywag Comments

The best PR gig in the Valley

renaissancechambara — Fri, 22 Feb 2008 13:14:20 PST

From a PR operatives perspective, I'd love the opportunity to goof off and surf the interweb as much as the next person if there was an in-house press room was the slackers paradise that the article makes Apple out.

However, I wouldn't want to take an in-house job at Apple (unless there is a radical marketing / comms team culture makeover).

I love the company's products (even the lame ones like the MacBook Air, its .mac web hosting and the Cube) but the allegations I have heard from friends who worked both agency-side and in-house for them would make the process not worthwhile.

No flexibility, no creativity within your role and the famous 'Steve says' commandments that middling management uses to beat down staff, when in all probability Steve hadn't expressed an opinion at all. Hmmm, yes please sign me up for a role right away..... not.

renaissancechambara

The best PR gig in the Valley

Brian Lam — Tue, 04 Sep 2007 21:46:13 PDT

Heh, I've always wanted to write a post on Apple PR! Too insider, even for me, though. I find Apple PR to be easy to work with, to be honest. (Even when I was an intern at Wired.) What they don't have time for is a lot of trade pub commentary. They like their mainstream publications just fine, though. And they build up their relationships with reporters over years. Try that with an external Pr firm that churns new juniors every 12 months.

Brian Lam

The best PR gig in the Valley

cv — Tue, 04 Sep 2007 15:06:20 PDT

Who in the Valley needs PR when there is the venerable corpspeak?

The best PR gig in the Valley

Acererak — Tue, 04 Sep 2007 14:32:20 PDT

Who needs Apple flak? Make your own statement: just write out a normal sentence, and once you're done, insert statements like "innovative," "revolutionary," "really-white-and-shiny," and "expensive" every second word or so. Then pick a random day to announce your new wonder at the Moscone Center, and you're set!

and one more thing...

Acererak

The best PR gig in the Valley

ChiefCynic — Tue, 04 Sep 2007 13:39:58 PDT

They work harder than Howard J. "no comment" Rubenstein. Which is why he's paid a hell of a lot more.

ChiefCynic

The best PR gig in the Valley

transparency — Tue, 04 Sep 2007 13:03:25 PDT

i disagree! apple pr people often return calls. they call after deadline, then read a prepared statement devoid of information. if you're really luck they'll go off the record with you, then tell you... nothing.

transparency