DoubleClick tries to poach AdBrite's customers - Valleywag Comments

DoubleClick tries to poach AdBrite's customers

Bob — Fri, 03 Aug 2007 07:34:52 PDT

AdBrite doesn't mind the publicity. The founder of AdBrite found his initial fame and fortune with a website named F**kedCompany.com, which became more famous each time a lawsuit was filed against them.

Bob

DoubleClick tries to poach AdBrite's customers

kraptek — Tue, 31 Jul 2007 22:16:47 PDT

@newsman- you are a tool, quit shilling.

kraptek

DoubleClick tries to poach AdBrite's customers

Stephen Larson — Tue, 31 Jul 2007 19:02:36 PDT

More evidence that Google feels it makes all the rules AND can break them when it benefits them. But then again everyone who watches them knew that already.

Stephen Larson

DoubleClick tries to poach AdBrite's customers

shmooth — Tue, 31 Jul 2007 18:06:48 PDT

wow - especially weak posts today. take a day off, man.

shmooth

DoubleClick tries to poach AdBrite's customers

purple monkey dishwasher — Tue, 31 Jul 2007 16:33:44 PDT

I say make doubleclick pay! Click on the "ad" folks.

purple monkey dishwasher

DoubleClick tries to poach AdBrite's customers

SearchGeek — Tue, 31 Jul 2007 16:20:01 PDT

It's OK to bid on competitive trademarks, you just can't use them in your creative.

It looks like they're using dynamic titles (where search queries are auto inserted). It can be affective when used properly, but you need to make sure competitors names are kept in a different ad group.

Looks more like a case of sloppy SEM than malicious intent.

SearchGeek

DoubleClick tries to poach AdBrite's customers

andyfox1979 — Tue, 31 Jul 2007 15:47:07 PDT

Regardless, it's not necessary for them to put Adbrite's name as the title of their ad. It's misleading, and yeah, it does seem like an admission of weakness. Doubleclick needs to make their presentation a little more user friendly.

andyfox1979