<![CDATA[Sulu joins the Starship Google - Valleywag Comments]]> <![CDATA[Sulu joins the Starship Google - Valleywag Comments]]> <![CDATA[Sulu joins the Starship Google]]> @snidelywhiplash... the problem is that Gay consumers are quite savvy about the brands that court them. Google's "no substance" (your words) approach is unlikely to make a lasting impact compared to "lots of positive stuff" happening on Yahoo's side, including Yahoo's charity fundraiser for the Point Foundation.

Yahoo! had the longest line at its booth of any corporate sponsor at SF Pride throughout the entire day yesterday... in addition to handing out (i've heard) over 6,000 stickers which promote their Pride site, Yahoo! also had a photo booth that will contribute to their charity fundraiser. Anyway, those stickers were everywhere... you're underestimating the power of thousands of gay folks proudly wearing the Yahoo! brand all day at a Pride festival.

Yahoo! also featured the (as you described) "lovely" Pride web site on the yahoo.com front page (still the Internet's most visible marketing vehicle) twice in the past week. Perez Hilton, and major gay nonprofit organizations are participating in their site. Valleywag even poked fun at Yahoo's Gay Pride site twice in the past month, so they must be doing something right.

anotherlook

]]> <![CDATA[Sulu joins the Starship Google]]> @snidleywhiplash:

The William Shatner roast had more George Takei jokes than Shatner jokes. Making fun of Shatner's rug is off-limits, but keep those gay jokes coming!!

sample032

]]> <![CDATA[Sulu joins the Starship Google]]> "Don't call me tiny."

kapowaz

]]> <![CDATA[Sulu joins the Starship Google]]> What "end" to a career? He's been quite busy lately with the Howard Stern Show, a recurring role on Heroes, and a featured role in the recent Comedy Central roast of William Shatner, where he delivered the memorable line: "Bill [Shatner], your acting is the only thing that can make me gag."

It was interesting to see the contrast between Google and Yahoo at Pride. Google had George Takei, Yahoo handed out purple stickers. Yes, Yahoo has a lovely pride website and lots of actual positive stuff, while Google is naturally all glitz and little or no substance. But Yahoo has *never* understood marketing, much less used their power to generate it. Hopefully whoever replaces Semel permanently will send Yahoo's sorry excuse for a marketing department packing.

snidleywhiplash

]]> <![CDATA[Sulu joins the Starship Google]]> Not an auspicious way to end a career, but at least he's not Gary Collins hawking matresses on late night infomercials.

Ivan Ivanobrockovich

]]> <![CDATA[Sulu joins the Starship Google]]> beem me up brim!

seanpercival

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