Half our long tail's gone missing - Valleywag Comments

Half our long tail's gone missing

tomkirkham — Thu, 01 Feb 2007 18:48:12 PST

Dalew, good points, however, I wonder if it is enough to make a profitable business from it.

tomkirkham

Half our long tail's gone missing

DaleW — Thu, 01 Feb 2007 11:54:30 PST

The key is not how much volume you're doing on the tails, but how much profits. In addition, how the availability of long-tail items effects how often consumers come to look for center-distribution items is really important.

DaleW

Half our long tail's gone missing

tomkirkham — Thu, 01 Feb 2007 08:31:43 PST

25%?!?! Ooops?!?! So instead of over half in the tail it is now only 25%? That means that 75% is NOT in the long tail. not very impressive to me - in fact, though substantial, not worthy of a "movement". I would question if the concept is worthy of a business plan, which I wondered about all along.

tomkirkham

Half our long tail's gone missing

Randall — Wed, 31 Jan 2007 08:40:04 PST

Wow.

There goes the last two years of hype about niche products. Of course, 25% is still a great amount, but.... y'know, not more than half of Amazon's house.

Randall