"redenbocker" - the likely best pick (to acquire) of the bunch of me-too's in the space, as in, "if it's not the best popcorn, then my name's not orville redenbocker"

"crackerjacq" - acquisition for really just the people and the process, as in "when you're really good, they call you crackerjack" (but acq for 'acquisition') e.g., like if google had successfully managed to gobble up 37signals, it's that team, even though the products are great, what they really want is the exact same opportunity to compare themselves to biblical figures and so on...

"a blue rider" - when a company, like the works of franz marc his fellow 'blue riders' (check your art history) and his relatively meaningless canvases (imho) has nothing going on, but hangs on the wall of a big (gallery) watchlist in tech and everybody goes fucking nuts talking about it (think wassily kandinkleski)

ResearchZilla