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Blockbuster seeks embedded virus infector

blockbuster%20viral%20marketing.jpgRemember, fondly, the time when companies were moderately coy about viral marketing? When there was at least a small degree of modest subtlety involved in deceiving consumers? Those days are long gone, as demonstrated by this Monster ad by Blockbuster for a "Blog/Viral Mkt Manager." The ideal candidate shall:
  • Embed yourself and the Blockbuster brand in the online community.
  • Develop a network of trusted evangelists and influencers who write and speak online pushing the Blockbuster brand out to their audiences as well as bringing feedback back to the brand.

    Just make sure that your network of trusted evangelists and influencers are willing to shill for under-the-table payola. Fortunately, most are.

    • 6:00 AM on Mon Feb 12 2007
    By Chris Mohney
    137 views