Rather than discussing the methods of how FM and their advertising network handled the integration of ads to the media, it should be noted that the client is one that's always crossed the line. Microsoft ads should be considered in the same light as if they were ads for Budweiser or Marlboro. Their products can be very harmful, and those taking on Microsoft ads should consider it a moral issue to begin with.

Actually, Nick, I think I may have been the one to coin that term. Two and a half years ago, in Ditherati, I called Robert Scoble, then at Microsoft, a "spokesblogger" for touting his employer's Tablet PC in his personal blog.

Why, look at that - Wikipedia credits the term to Ditherati. How convenient!

It does seem like I coined the term - you see it first used, as I did, to describe Robert Scoble; then it's used for other Microsoft bloggers, like Major Nelson; then PR people started using it - unironically, ironically enough; then, by 2006, it started floating into the political arena.

And now it's back in the tech world, where it belongs.

I don't see how a term like "spokesblogger" could really be "coined," wsince it is merely the

I don't see how a term like "spokesblogger" could really be "coined," since it is merely the result of joining a productive affix, spokes-, to a root. You could do the same with any number of affixes - protoblogger, blogger-style, unbloggerlike.