Valleywag
ComScore, the online traffic tracker, told us that 62 percent of the 1.2 million fans who downloaded Radiohead's latest album "In Rainbows" weren't willing to pay for it. Now the band's management wants to kibosh those reports.
In response to purely speculative figures announced in the press regarding the number of downloads and the price paid for the album, the group's representatives would like to remind people that ... it is impossible for outside organizations to have accurate figures on sales.From here, the statement looks like an easy nondenial. Most advertisers consider ComScore metrics accurate enough to be useful. And if Radiohead really wanted to indicate the "true success of the project," why not just publish the numbers themselves?However, they can confirm that the figures quoted by the company ComScore Inc are wholly inaccurate and in no way reflect definitive market intelligence or, indeed, the true success of the project.
Comments
I agree that they should publish the numbers themselves, if only to show whether or not it's viable for a popular artist to do this, but I also agree that it's impossible for ComScore to be any more accurate than a guesstimate. I guess ComScore is supposedly considered the best for metrics, but really, it's like saying that Southwest is the best airline. They're all shitty. Considering that there are basically a billion different ways to count traffic, you have to imagine that estimating sales numbers is even more of a crapshoot.
Perhaps to avoid encouraging others to imitate them? Success breeds copycats..
Ok, seriously?
"Most advertisers consider ComScore metrics accurate enough to be useful."
You're talking about an industry that has mastered the ability of over inflating numbers to justify their existence.
But yes I agree if they want to discredit ComScore they should back it up. If it was an even bigger success you'd think they'd want to flaunt that in the face of the big labels.
Not to mention that if you were using a variety of non-standard browsers, the price inputs wouldn't take single zeroes - a lot of people paid one pence or 10 pence when they would have liked to pay nothing. My bet is that the percent of people who paid 10 pence or less is around 70 percent.
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