Step 1: Don't worry about your company name. Meebo, Bebo, Mobio, whatever - it only looks like having a baby name is a prerequisite. Count B2's list closely. For every Meebo there's a Rearden Commerce. Yes, Google's name is stupid and they're billionaires. That doesn't mean stupid name = billionaire.

Step 2: Pitch to consumers, regardless of your market. Journalists charged with choosing hot business topics rather than making stock picks look for lay-friendly products. Ideas they don't need to explain from the ground up. If you're a Cisco, pitch your home wireless routers rather than your Starfleet-class enterprise gateway device.

Step 3: Play up your CEO's age. Look, he's either a baby-faced prodigy or a greying veteran of the Bubble. Pick one and stick to it.

Step 4: Create a category of one. Here's a magazine editor's trick: Read B2's list backwards. It leads with - oooh, Logoworks! A design company that doesn't crowdsource the work, and whose bragging rights are a paltry 5,000 users. By that standard MIT's cafeteria is in the running. Now imagine the poor flacks who spent a year trying to get onto this list by telling B2 editors, "Unlike Flickr my client allows consumers to share photos around their passions." All that says is, "My client is unlike Flickr." Un-successful.

Step 5: Seduce a reporter. Only God can make a tree, but magazine A-lists are made by small teams of humans under a benevolent dictator. If one of them gets all tingly at the mention of your company's name, it won't hurt. You don't have to sleep around. Just make sure the hotties in your company are parked near the door, near the glass-walled conference room, and at the top of the list for press tours regardless of their titles. B2 editor Owen Thomas - whom we swear is not swayed by this sort of thing - offers a helpful hint: Like most people, most reporters are just a little bit gay. Make your workplace one journalists like to visit. Please!