PAUL BOUTIN — Who the heck is Jordan Mendelson? Beats me. I think he runs some company I don't care about. Neither does he - Jordan's real goal is to be the Hugh Hefner of the Craigslist generation. He's doing pretty well, and so could you if you follow Mendelson's 3-step plan.

Step 1: Create a Daddy-like role for yourself. You don't have to be a CEO. (Is Jordan a CEO? I haven't checked yet.) Just make it clear you don't work for anyone bigger than yourself. The easiest route: Start a blog and run some free ads for hot companies on it.

Step 2: Surround yourself with multiple photogenic women ... and a photographer. The guys who ran Bianca's Smut Shack in the 90s had hot and cold running groupies of all genders. But they kept quiet about it, so no one put them in the newspapers. Not you! Hold your own "casting call" for women who look good on camera, then get a decent photographer friend to follow you and shoot a few party shots wherever you go. Always arrive at parties with at least two (2) female friends, each of whom has head-turning looks. Got no girl? Paid escorts are available for around $200 each. Whoever you bring, always make clear no single woman owns you. And get those faux-spontaneous pix up on Flickr as soon as you get home!

Step 3: Fake it 'til you make it. It's easy to play Hef once or twice. It's hard as hell to do it weekly - especially if you run a real company, which I think Jordan does. Mendelson's real strength is showing up with a bevy of babes over and over again. Hang in there. If you can successfully convince the locals you're a Don Juan - or a Don Johnson - an amazing thing happens: Women who are really into that type will come and find you. Or so I've heard.