Are you a fan of Valleywag? I am. (Do sign up. It feels a bit lonely by myself.) After Facebook launched its new ad offerings, I had three thoughts:
(1) Well, this means more spam!
(2) Scoble's going to be all over this.
(3) How do I get in on the action?
Facebook doesn't provide a do-it-yourself guide to the new offering, but it turns out anyone can sign up, easily. Valleywag now has a page on Facebook. After the jump, step-by-step instructions on how to get your own.
- 1. Go to Facebook and click on "Businesses" at the bottom of the page.
- 2. Click on "Facebook Pages."
- 3. Click on "Create a Facebook Page."
- 4. Select "Brand or Product". I picked "Communications," for lack of a better category. Fill in the name of your business, site, product, or the brand called you.
- 5. You've created a page! You can upload a picture, add basic info like your business's founding date, and detailed info like a tagline or product description.
- 6. Make sure to publish the page when you're done editing.
- 7. Important: Click "View Page," and then add yourself as a fan. Your friends will see that you're a fan, and hopefully sign up as fans, too.
- 8. Avoid the paid advertising options. Instead, post links to your Facebook page's Wall for free. Your fans will see them in their news feeds.













Comments
Getting in on the advertising action is great, and like your associate editor said, my friends are not too good for spam, but what's in it for me?
@sample032: Why should I lie? Absolutely nothing, beyond what's in any fandom relationship.
@Owen Thomas: A sense of belonging?
Props for the honesty, but I was hoping for free food, or something.
I think you should put some thought into #4, I wasn't paying attention and now I have a store ([upenn.facebook.com])
and can only post information under public transit...
the choices for number 4 are not the best.
Why avoid the paid advertising options? Aren't you trying to get fans on Facebook? Wouldn't paid ads help this (theoretically, at least, until proven otherwise?)?
On a related note, your title's a bit of a misnomer as it's not 8 steps to getting fans so much as it is 8 steps to signing up for a page. None of the steps listed will necessarily get you any fans besides "Your friends will see that you're a fan, and hopefully sign up as fans, too." And if I'm going to rely on hope, I may as well run some ads.
All that said, I joined to keep you company ;).
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