Valleywag
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self-promotion
Googling "I Google Myself"
Funny because it's true: Web-video comedienne Kara Luiz's "I Google Myself" aptly charts the YouTube's generation self-obsession. The best part: A blog post about the video is already the No. 2 Google result for Luiz's name. -
5 rules for making a company video worth watching
Austin-based interactive ad agency Tocquigny embarrassed itself with a video meant to show prospective interns how fun it is to work at the company over the summer. Instead of showing how quirky and Internet-savvy Tocquigny was, it proved to be a turnoff — and a ripoff. Besides not copying someone else's work, what could Tocquigny have done differently? Using five examples the agency should have followed, we'll explain how to do a self-promotional corporate video right:
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2:00 PM on Fri Sep 5 2008
By Nicholas Carlson
4,802 views, 9 commentsMost discussed deathbychichi: Great! Rule number 4 is "edit" but videos 1, 2 and 3 were all done in one take. more »
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politics
Barack Obama, meet your new Social Media Czar
Self-appointed "geeks" are nominating their blogosphere heroes to become America's CTO under presumptive President Barack Obama. The roster reads like the speaker list at any old emerging-technology conference: Larry Lessig. Tim O'Reilly. Dave Winer. Would any of these guys know a data governance strategy if it bit them on the face? Obviously, what their fans really want isn't a chief technology officer, it's someone to be Obama's Web 2.0 point man — a Social Media Czar. Guess who that should be? More » -
self-promotion
Valley's alpha geeks vie for Obama's CTO spot
It's a given among most blue-state intellectuals that Barack Obama will take office as president in January. That means looking past November's election to next year's Obama-tunities in Washington, D.C. The most obvious slot for aspiring Valley vets would be Obama's promised new position of national chief technology officer. A CTO slot has been one of Obama's talking points for months, but today reliable pot-stirrer Robert Scoble cracked the worm can open by throwing a list of names onto his blog: More » -
geeks gone plastic
Seth Godin, action figure
It's not every day that a Silicon Valley titan is cast into 5.375" of plastic. Marketing guru Seth Godin unearthed the real secret to self-evangelist success: Get yourself turned into an action figure. There's no better way to promote your name than to sell yourself for a mere $8.95 to every wannabe entrepreneur looking for a false idol to consult. Oddball toy store Archie McPhee has recreated Godin's baldpated goodness, complete with mismatched socks and a Little Book of Marketing Secrets. If only it carried the full line of self-promotional cultmongers, we'd finally be able to pit Godin, Guy Kawasaki, Jason Calacanis, and Robert Scoble against one another in a battle for biggest ego — right before Megatron decapitates them. -
great moments in pr
The Garlinghouse family takes over Yahoo
Brad Garlinghouse, the controversial Yahoo executive who won fame by accusing management of spreading investments around like a "thin layer of ... peanut butter", has a sister, Meg, who also works at the company. Who got whom the job at Yahoo is a matter of testy debate. What's undebatable: the brother-and-sister duo practically own Yodel Anecdotal, the company blog, this month. Three full posts are devoted to their glories. More » -
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self-promotion
Avert your eyes, it's JakobandJulia.com
Connected Ventures cofounder Jakob Lodwick and notorious New York nobody Julia Allison now plan to more efficiently whore their relationship in a joint blog venture. Consider it the Hulu of self-promotion. If only you people would stop paying attention, this could all just go away. Sure, Lodwick's Vimeo, an online video-sharing site, is so pretty that rumor has it MySpace wants to poach its designer. But that doesn't explain why you're transfixed by the man himself, or his geek-seeking missile of a girlfriend. You people need to stop. In fact, don't read any further. Look away from the following image of Jakob and Julia, sprawled on the beach. It's for your own good. More » -
silicon valley users guide
8 steps to getting fans on Facebook
Are you a fan of Valleywag? I am. (Do sign up. It feels a bit lonely by myself.) After Facebook launched its new ad offerings, I had three thoughts:
(1) Well, this means more spam!
(2) Scoble's going to be all over this.
(3) How do I get in on the action?
Facebook doesn't provide a do-it-yourself guide to the new offering, but it turns out anyone can sign up, easily. Valleywag now has a page on Facebook. After the jump, step-by-step instructions on how to get your own. More » -
social networks
Jason Pontin's Facebook fallacy
It was all in good fun, I thought, to tease my former boss Jason Pontin, now editor of MIT's Technology Review, about using Facebook, of all things, to hunt for interesting startup ideas. But the well-meant mockery soon uncovered a deeper issue: My friend misunderstands how one is meant to use Facebook. Pontin, ever the technoliteralist, takes Facebook at its word, thinking of it as a tool to replicate real-world relationships. He misses the real use that self-promoters like Jason Calacanis and Robert Scoble have discovered: Spamming the less-important people who have volunteered to be your "friends" — people who are really just fans, to whom you have no meaningful relationship. More »
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