Valleywag
"Pfeez : a worldwide game where people from all horizons enjoy taking photos of other people who are wearing the logo of the Pfeez community (photos taken without their knowledge)." When my editor sent me this pitch for Pfeez, his only comment was "Buh?" He must not have realized that this is the perfect crime: A reductio ad absurdum of contemporary social sites, and a profitable one at that.
The deconstruction
Those participating in Pfeez must wear its logo or take pictures of those wearing the logo. But what does the logo represent but the act of interacting with the logo? It is thus a self-referential symbol. And thus Pfeez points a mocking finger at Facebook, MySpace, and other networks that no longer represent real-world relationships but merely point at themselves. Even "useful" sites like Flickr, filled with photos of Flickr users taking photos of the cameras of other Flickr users, cannot escape the stinging satire of Pfeez.
Phase 3: Profit!
Someone's going to buy Pfeez's logo crap, right?
