Valleywag

Harry McCracken

Scrap001-2005.05.01-15.09.27Were IDG not so lumbering an organization, one would have thought they'd manufactured a scandal about censorship at PC World, one of the group's flagship magazines.

Step one: in a cynical ploy for web attention, commission an article listing ten things to hate about Apple, guaranteed to wind up the company's supporters, and critics. Second: force the resignation of the magazine's editor, to add hue and cry about censorship, every self-important blogger's favorite issue. Third, bring back the editor, Harry McCracken, by now an icon of press freedom, as IDG has now done, according to Epicenter; and banish his business-side nemesis.

This three-step publicity plan would be artful, were there not a simpler explanation. IDG's remaining print publications are ever more desperate for advertisers, while the editorial compromises it makes, which quickly leak onto blogs, are now more public, and embarrassing, than ever. The return of McCracken won't save PC World from the fate of Infoworld, now an online remnant of a formerly influential magazine.

3:44 PM on Wed May 9 2007
By Nick Denton
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