In vino veritas, the college kids say. But Auren Hoffman doesn't think there's much truth in wine. The entrepreneur rails against the practice of collecting and drinking wine in a recent blog post, going so far to call it — well, we'll just let him speak for himself:
In fact, it is a scam. I'm not saying wine is totally useless and that no one likes it ... but I am saying that the great majority of people that like wine, like it because so many other people around them like wine. In this case, the Emperor might have some cloths, but it ain't more than a speedo and some sandals.We think that wine, with its ability to bring momentary but powerful self-confidence and a tendency to make the whole world seem a lot easier to deal with, is far less of a scam, no matter what price you pay, than other projects. Like, say, Hoffman's reputation-evaluation startup Rapleaf. So, we leave it up to the readers. What do you think is the bigger scam, Rapleaf or wine? Vote in our poll, after the jump.
(Photo by kubina)











Comments
Sure, the restaurant mark-up on wine might be a "scam", but it's just another way to squeeze cash out of price insensitive customers.
For a real non-scam, try some two buck chuck.
What an idiot. Maybe he never had a good glass of wine in his life.. or maybe he's so stupid to conclude that just because he doesn't like wine, others secretly don't like it as well.
why even waste the bandwidth on this jackass.
The guy is a complete ass kiss and his self promotion only works because you guys are obsessed with him. If this faker idiot was never written about again nobody would miss him.
Jack and Coke does the trick for me.
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