Newspapers have been fighting for life since the Internet became new media's playground. First the classifieds shrank away, as Craigslist grew ascendant. Now online media is set to lay the smack down in mainstream advertising sales, too. The annual Veronis Suhler Stevenson Communications Industry Forecast — which my boss thinks is a way big deal for some reason, just so you know — predicts online advertising will rake in $62 billion a year by 2011. Sure, it's only $2 billion more than what's expected to be spent on US newspapers that year, but a win is a win. In the broad spectrum of alternative advertising, which includes the Web, mobile devices, and videogames, ad spending totaled $26.5 billion in 2006, outgrowing traditional categories by 50 percent. As they say in the playground, "Face!" (Photo by Rod Templeton)