Valleywag
Politicians will spend $3 billion on advertising in 2008, but online advertising will " will amount to little more than a rounding error when put next to the money spent on television," advertising analyst Evan Tracey told the Wall Street Journal.
About 70 percent of the $3 billion will go to local advertising and most of it to TV, which remains the best way to "drive volume," Tracey said. Meanwhile, he said the Web is only really good for fundraising and grassroots organizing.
"There is not a lot of innovation that goes on in the realm of political advertising," Tracey said. A shame, really. The last innovative political ad we can remember was Lyndon B. Johnson's "Daisy" ad in the clip above. And he won, right?
