Valleywag
Myspace is giving advertisers an early look at the social network's upcoming news site, according to a presentation obtained by Wired News. And, as one might have guessed, it looks awfully like another hot site of the second web boom, Digg. As on Kevin Rose's news link dump, stories receive votes by users. The screenshots underline Digg's difficulty: the popular tech news site pioneered user voting on headlines; but that trick is being quickly taken up by other news properties. There's one big departure in the approach of Rupert Murdoch's social network: Myspace is providing the news in feeds from traditional sources rather than relying on submissions by users. Myspace is used, above all, for communicating with friends; advertisers get better response on traditional news pages; so Myspace is making them.
When web worlds collide
Myspace is giving advertisers an early look at the social network's upcoming news site, according to a presentation obtained by Wired News. And, as one might have guessed, it looks awfully like another hot site of the second web boom, Digg. As on Kevin Rose's news link dump, stories receive votes by users. The screenshots underline Digg's difficulty: the popular tech news site pioneered user voting on headlines; but that trick is being quickly taken up by other news properties. There's one big departure in the approach of Rupert Murdoch's social network: Myspace is providing the news in feeds from traditional sources rather than relying on submissions by users. Myspace is used, above all, for communicating with friends; advertisers get better response on traditional news pages; so Myspace is making them.
2:07 PM on Tue Mar 13 2007
By Nick Denton
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