Valleywag
Once upon a time, when gadgets were gadgets, a successful reviewer could aspire to become a dorky middle-aged icon like Walt Mossberg at best, and a publicist at worst. No such fate for Pete Rojas, who recently retired as editor-in-chief of Engadget, the consumer tech blog now owned by AOL. Rojas, a Lower East Side hipster way too cool to talk to most geeks, is beginning a second act which would have been unthinkable for an earlier generation of tech writers. According to the New York Post, he's launching an online-only record label, called RCRD LBL, with Downtown Records.
When exactly did gadget gurus became cultural icons?
Once upon a time, when gadgets were gadgets, a successful reviewer could aspire to become a dorky middle-aged icon like Walt Mossberg at best, and a publicist at worst. No such fate for Pete Rojas, who recently retired as editor-in-chief of Engadget, the consumer tech blog now owned by AOL. Rojas, a Lower East Side hipster way too cool to talk to most geeks, is beginning a second act which would have been unthinkable for an earlier generation of tech writers. According to the New York Post, he's launching an online-only record label, called RCRD LBL, with Downtown Records.
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1:49 PM on Mon Jun 11 2007
By Nick Denton
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8 comments
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Since 1996, when Wired started featuring them on the magazine cover
From my reading of the Post story, it sounds less like a record label and more like a next-gen radio station.
@RICK!: which gadget gurus were on the cover of Wired in the mid-1990s?
Is he the same Pete Rojas who used to work Record Hospital at WHRB in the mid/late 90s?
@twig:
Yes
@Stephen Sclafani: Thanks. In my experience, Pete was usually an enormous asshole, though a good dj.
Never heard of him....
"RICK!: which gadget gurus were on the cover of Wired in the mid-1990s?"
Guess it would depend on how you define 'guru'. I consider them the leaders of a spiritual movement, and there's Jobs on Feb's cover. Starting in 1995, Wired was notorious for putting CEOs on the cover with the main article about the latest website, device or telco was going to free us from the shackles of our analog life.
Now if you will excuse me, Kim Polese promised to come over and show me how to get Marimba working on Vista.
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