RSS
Valleywag
John Markoff has what appears like a revelation about the iPhone, which is to go on sale on June 29. "The anticipation, which is intense even by Jobsian standards, has led to some quiet, behind-the-scenes anxiety at Apple," writes the New York Times tech reporter. "Some Apple executives worry privately that expectations for the one-button phones may be too high and that first-generation buyers will end up disappointed." Of course, there's another explanation for Apple's pessimistic briefiings: the Cupertino consumer electronics company is trying to manage expectations. Much like the spinmeisters talk down the intelligence and coherence of their presidential candidates, to depress expectations to the point at which they can be easily surpassed.
The expectations game
John Markoff has what appears like a revelation about the iPhone, which is to go on sale on June 29. "The anticipation, which is intense even by Jobsian standards, has led to some quiet, behind-the-scenes anxiety at Apple," writes the New York Times tech reporter. "Some Apple executives worry privately that expectations for the one-button phones may be too high and that first-generation buyers will end up disappointed." Of course, there's another explanation for Apple's pessimistic briefiings: the Cupertino consumer electronics company is trying to manage expectations. Much like the spinmeisters talk down the intelligence and coherence of their presidential candidates, to depress expectations to the point at which they can be easily surpassed.
Read More:
8:38 AM on Mon Jun 4 2007
By Nick Denton
6,180 views
13 comments
