John Battelle, demonstrating that his Federated Media ad network gets tens of millions of visitors. Comscore puts the number at a more modest 5.2m in October. Meanwhile, Battelle's vp of sales explains, in a note to Valleywag, that Federated, which reps Boing Boing and Digg, is doing all it can to help the internet audit firm figure out the numbers.
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In Brief
'Tens of millions' of visitors
John Battelle, demonstrating that his Federated Media ad network gets tens of millions of visitors. Comscore puts the number at a more modest 5.2m in October. Meanwhile, Battelle's vp of sales explains, in a note to Valleywag, that Federated, which reps Boing Boing and Digg, is doing all it can to help the internet audit firm figure out the numbers.
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