Jimmy Wales, founder of Wikipedia, is an internet purist. He's kept the online encyclopedia free of advertising, and community-owned, rather than cash in on the site's gigantic commercial potential. He's not only holy; he's holier than thou, and certainly than News Corporation's Myspace. "There's way too much advertising and they're not really respecting their own community," the Wikipedia leader told a South African journalist. The messy social network site "hurts" his eyes. Let's get it straight: the Wikipedia founder is the Mahatma Gandhi of the internet, and any advertising at all hurts his eyes, even something as innocuous as a Google search box on Wikipedia.