• In Brief

    Less that meets the eye

    Picture 6Eyeblaster, a fading pioneer of rich advertising, is boasting about the $30m it just raised from a group of "the savviest technology and private equity investors". One hopes they knew what they were getting into. We've already aired the story that Jefferies, the investment bank, failed to rustle up a deal for the Israeli-American firm last year, despite the profitable exits of counterparts Pointroll and Klipmart. Since then, this pessimistic tipster reports, below, Eyeblaster's been flailing. (Any defenders of Eyeblaster: plunge in to the comments to make your case.)
    Eyeblaster is at it again. Trying again to sell itself, but it's hard when the place is a revolving door for anyone who works there. Have made offers of 2 or 3 X comp to keep people, then they leave and the story is that the company wanted them to go. More people have left over three years than work there today. Two acquisition deals blown more out of arrogance of the CEO and his ego over the Pointroll/Gannett deal. Now they are shopping it abroad, with revenues in the US flat to down y-o-y and very bad collections in Europe though revenue continues to be recognized. Now key people are being bribed to stay with promises of a sale, accelerated options, more comp. Past offers have dried up and co has gone to the #4 player in the field. Now the mantra is 'we're selling' — stick around and make money. CEO spends most of his time outside US he is so disliked. What was lined and could have sold for $100M a year ago will be an excellent buy at less than half that price. Missed Yahoo, now missed AOL. Joke. Not sad but pathetic.

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