John Battelle is already mad, so might as well post this. Actually, the FM Publishing boss is far too classy, and experienced, to be mad. The most he ever shows is disappointment. Anyway, since Battelle is so disappointed, after Valleywag reported on the defections from his ad network, here's something trivial to disappoint him. Battelle, who has good stage presence at events he organizes such as the Web 2.0 conference, is often compared to a TV host. Handsome, unruffled, glowing from the Napa sun. But, lately, his permatan has taken the cast of a man who is as much an institution in Hollywood as Battelle is an institution in the Bay Area: George Hamilton.