"Instead of being placed in a queue to enjoy hold 'muzak' when contacting a call centre, virtual world visitors could make more profitable use of their time — talking to other inhabitants, viewing videos, reading information in the environment for example." Silicon.com reports from UK on the plans of yet another brainded corporation, PA Consulting, to take customer inquiries in Second Life, Linden Lab's clunky virtual world. Because if there's one thing better than an average wait time of four-teen minutes, it's having that time filled with a lecture about melting ice sheets, from a furry.