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Fred Vogelstein's amnesia

Picture 10-3How Yahoo blew it. Semel has been Yahoo's CEO for nearly six years, yet he has never acquired an intuitive sense of the company's plumbing. Semel's vaunted dealmaking skills seem to have deserted him. At Yahoo, the marketers rule, and at Google the engineers rule. And for that, Yahoo is finally paying the price. [Fred Vogelstein, writing in Wired Magazine, January 2007]

Picture 11-4By figuring out how to make brand advertising work online, Terry Semel is on the verge of creating the 21st century's first media giant. So far, Semel has put together one of the web's hottest winning streaks... It turns out that the riddle of how to succeed online isn't so tough after all. Semel is taking everything he learned in his analog past and marrying it to what he can see in the digital future. [Fred Vogelstein, writing in Fortune Magazine, August 2005]

7:38 AM on Thu Jan 18 2007
By Nick Denton
678 views
4 comments

Comments

  • That's not amnesia! It's classic journalism technique. You have to build them up before you can take them down.

    See Obama, Barack.

  • Image of sample032 sample032 at 10:16 AM on 01/18/07 *

    I like that- Apple is run by sales, Yahoo by marketing, and Google by engineers.

    Don't be so quick to mock the non-engineering approach. Google develops 80+ products, 3 of which make money. If Google were looking at this like a VC, 3/80 isn't very good.

    Now, Google innovates, Apple just makes things look pretty. Really- name a true innovation Apple made that wasn't just fine tuning an existing technology.

  • From: FAKESTEVE.BLOGSPOT.COM: TRACKBACK at 03:53 PM on 03/28/07

    So bigshot Wired reporter Fred Vogelstein landed what he thinks is a huge coup. While reporting a story on Microsoft, he received by accident a copy of Microsoft's PR prep notes on him -- some PR flack made a mistake and sent it to him by accident.

  • From: WWW.IWILLTEACHYOUTOBER...: TRACKBACK at 04:12 PM on 04/14/07

    [This is part of the IWillTeachYouToBeRich Week of Discontent.] I’m so sick and tired of financial and business magazines that I could vomit. It’s absurd to see yet another “10 Stocks You Must Buy in 2007!” issue of a magazine.

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