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Valleywag
Holy cross-media synergy. Kevin Rose, 29-year-old founder of tech linkdump, Digg, and host of the Diggnation videoblog, just showed up for a second on a Superbowl ad. Spot the indie kid web celeb, about 20 seconds into the commercial, getting on down with some marketing hotties. Godaddy, the domain registrar that bought a 30-second spot in TV's most expensive commercial breaks, is also a big sponsor of Rose's show. And, by featuring the web star, if only for a second, they guarantee pickup of the commercial on Digg, and other sites. Smart, in so far as it can be to blow nearly $3m on 30 seconds of exposure. The clip, after the jump.
Digg founder's bit part in Superbowl ad
Holy cross-media synergy. Kevin Rose, 29-year-old founder of tech linkdump, Digg, and host of the Diggnation videoblog, just showed up for a second on a Superbowl ad. Spot the indie kid web celeb, about 20 seconds into the commercial, getting on down with some marketing hotties. Godaddy, the domain registrar that bought a 30-second spot in TV's most expensive commercial breaks, is also a big sponsor of Rose's show. And, by featuring the web star, if only for a second, they guarantee pickup of the commercial on Digg, and other sites. Smart, in so far as it can be to blow nearly $3m on 30 seconds of exposure. The clip, after the jump.
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5:11 PM on Sun Feb 4 2007
By Nick Denton
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4 comments
