Valleywag
A little tip for cunning tech publicists out there in the ether: now's the time to get out the bad news. In politics, Friday afternoons, when reporters are already wrapping up for the weekend, have long been the preferred time to bury a story. The evening before a holiday is even better: Kissinger's appointment to lead the 9/11 commission, a controversial choice, was disclosed the afternoon before Thanksgiving. So what's this got to do with anything?
Well, tomorrow is the equivalent of a Friday afternoon, Thanksgiving and the return of the Messiah — rolled into one — for the tech industry. The triumphant release of the iPhone, the Mac cultists trampled to death in a mad rush to get limited supplies of the Apple wonderphone: neither readers nor reporters will be paying attention to any other story, no matter how juicy and damaging. So, if you have a product that needs to be put out of its misery, with minimal fuss, go for it. N-Gage? Yahoo Search? Microsoft Vista? Suggestions, in the comments.
Buried under a pile of iPhones
A little tip for cunning tech publicists out there in the ether: now's the time to get out the bad news. In politics, Friday afternoons, when reporters are already wrapping up for the weekend, have long been the preferred time to bury a story. The evening before a holiday is even better: Kissinger's appointment to lead the 9/11 commission, a controversial choice, was disclosed the afternoon before Thanksgiving. So what's this got to do with anything?
Well, tomorrow is the equivalent of a Friday afternoon, Thanksgiving and the return of the Messiah — rolled into one — for the tech industry. The triumphant release of the iPhone, the Mac cultists trampled to death in a mad rush to get limited supplies of the Apple wonderphone: neither readers nor reporters will be paying attention to any other story, no matter how juicy and damaging. So, if you have a product that needs to be put out of its misery, with minimal fuss, go for it. N-Gage? Yahoo Search? Microsoft Vista? Suggestions, in the comments.
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9:32 AM on Thu Jun 28 2007
By Nick Denton
1,192 views
4 comments
Comments
How about the economy....the way it's been led up to today's Fed meeting (and the associated bullshit coming from Henry Paulsen) sets a perfect melt-up today...for a take down on Friday....
Oh sorry....nothing to see here..move along.
M
Actually, Friday is the beginning of what will probably be a week-long July 4 holiday. How do we know that the iPhone release itself isn't the bad news????
Maybe the Chinese market is due for a crash tomorrow.
President Bush really should have commuted Scooter Libby's prison term on this day. It would have been incredible.
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