A prize — a $50 Amazon gift certificate — to the person who supplies us with the first published photograph of the new billboard on Highway 101. You'll see it heading south from San Francisco to go down to the Valley. White letters. Blue background. No obvious sponsor. A simple slogan: The algorithm killed Jeeves. Excellent: a slanging match! We're hoping this is Google's response to the stillborn guerrilla ad campaign that the Ask search engine — formerly Ask Jeeves — has been waging against the monolith of Mountain View. Ask, owned by Barry Diller's IAC conglomerate, papered central London with its tongue-in-cheek campaign against the "information monopoly" — pretty obviously Google's information monopoly. It would be typical of Google to reply with technological arrogance.
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In Brief
Ask's rivals respond
A prize — a $50 Amazon gift certificate — to the person who supplies us with the first published photograph of the new billboard on Highway 101. You'll see it heading south from San Francisco to go down to the Valley. White letters. Blue background. No obvious sponsor. A simple slogan: The algorithm killed Jeeves. Excellent: a slanging match! We're hoping this is Google's response to the stillborn guerrilla ad campaign that the Ask search engine — formerly Ask Jeeves — has been waging against the monolith of Mountain View. Ask, owned by Barry Diller's IAC conglomerate, papered central London with its tongue-in-cheek campaign against the "information monopoly" — pretty obviously Google's information monopoly. It would be typical of Google to reply with technological arrogance.
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