Valleywag
Our first nominee in Valleywag's 2006 marketing awards is Eons, an online social network for people who often need their grandkids to show them how to use a mouse. In a TV ad, Eons CEO Jeff Taylor, still a couple of years off the site's qualifying age of 50, jumps around the screen, youthfully exhorting his potential readers: "Let's live to be 100, or die trying." Eons is a serious venture, funded by General Catalyst Partners of Cambridge and Sequoia Capital of Menlo Park. The fabulously low-rent TV ad, after the jump, but first, an excerpt. How does Eons differ from other social network sites? Taylor tells viewers:
Discover our obits archive. And for free, you can document the wonderful stories of your lost love one's lives. I'd like to introduce "Cranky", the first Age-Relevant search engine. Delivers not millions, but the four top-ranked sites, filtered for people your age.
