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Fortune.com redesign rips off Portfolio.com

Fortune.com — what magazine publisher is calling Fortune's little corner of CNNMoney.com — relaunched today, and the Observer's Media Mob notes the site is "sleeker, whiter, cleaner" but bears a "strikingly" duh-we're-copycats resemblance to Portfolio.com. Whatever, let us know when Forbes.com relaunches with a design inspired by Fake Steve Jobs's Blogger template. In the meantime, here's a Valleywag poll asking you to pick which Web design best helps you forget that no one reads magazines — if you can even tell them apart.

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10:30 AM on Wed Nov 28 2007
By Nicholas Carlson
1,162 views
5 comments

Comments

  • Image of ROIpositive ROIpositive at 12:17 PM on 11/28/07
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    this is such a tired story line. newsflash...design of internet content destinations is maturing, and converging. we get it. everyone is copying everybody. what bastards. duh.

    all that being said, looking at these two sites, i don't even see this case as worth the story. i don't think these two sites look anywhere enough alike to merit a rip-off story.

    oh, valleywag...can you please dig up a few redlined PR emails to post and leave stories like this to the diggers.

  • Image of 26footjasontaylor 26footjasontaylor at 12:21 PM on 11/28/07
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    They don't really look that much alike.

  • Image of Jordan Golson Jordan Golson at 01:06 PM on 11/28/07
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    I don't get how that's a ripoff. What, they both have black banners?

  • Image of BlueEyedMonster BlueEyedMonster at 01:19 PM on 11/28/07
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    Please. Neutral boxes and black text with a banner? I think you just described a few dozen blog templates. Neither site has any unique design elements.

    With a headline as pejorative as this one, I was expecting a lot more.

  • Image of Choochoo Choochoo at 05:34 PM on 11/28/07
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    Oh NO! You surely screwed the pooch! Portfolio has a patent on all things Black and orange!!

    Seriously... nothing alike. If you ask me, Portfolio has ripped Fortune. I mean, come on, Fortune has been around for how long now?? And from what I can see, they've taken their magazine and extended it's look online (finally).

    Dude... find something good to write about...

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