Valleywag
While NBC and Apple bicker about whether iTunes will carry shows from the network's upcoming television season, CBS is plotting its own online-video coup. Convinced that YouTube's success is based on Internet users' short attention spans, it has decided to create faux user-generated content by remixing its own shows into short clips and releasing blooper reels with the help of a dedicated production unit, EyeLab. To ensure "authenticity," CBS has hired six twentysomethings who will work offsite. That's awesome. Because the only thing possibly worse than loser-generated content is poseur-generated content.
CBS to imitate YouTube
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12:49 PM on Fri Sep 28 2007
By Mary Jane Irwin
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2 comments
Comments
This might actually work. User generated content hasn't been as good as people hoped. Instead, music videos involving treadmills, guys getting cupcakes before they see a movie, and message board comments, but made by real people have become viral.
It's like reality TV; people don't want reality, they want something like reality, only contrived enough to be entertaining.
Oh, there's still the ??? to fill in before profit, but if we learned anything from the '90's and YouTube, it's that business models don't really work.
dude, (sample032) - there is NOT reality tv, it's just 'partially scripted tv'...
as for this group of ass-clowns, well, i read about it last week and was equally grossed out...like it reads, "...have hit the local bfa program to find 6 ipod-toting, etnie-wearing, hilltop-hoods playing hipsters to uncover the next better-than-shit videos for display.."...lame-o...
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