Valleywag
Cuddly entrepreneur Jason Calacanis shut down the happy-talk at the end of this week's Graphing Social Patterns conference for Facebook developers. In response to TechCrunch chief Mike Arrington's question about the potential for attendees to "monetize Facebook applications," Calacanis launched into a Pacino-esque monologue and slapped down videoblogger Robert Scoble — Facebook ain't never gonna be no Google, paisano. After the jump, my edit of Calacanis's advice, which begins at 6:55 into the clip.
"Social networking is second only to chat rooms as the worst place to advertise. The content there from your friends and your family is more compelling than any advertisement. Google has the greatest advertising in media history — search advertising. When you type a word into the box, we know what you're looking for. When you're on Facebook, we know you're looking to meet a girl or talk to your friends. It's a terrible platform for advertising. The holy grail of e-commerce forever has been that people are going to buy something online because their friends did, or that everybody here is into skiing so we're going to sell a bunch of skiing stuff. It hasn't happened. Plus, e-commerce is a low-margin business. It's nowhere near search inventory."
Comments
Calacanis makes a lot of sense. FInally.
tell me something - how did Jason get on a panel about Facebook when he turned off Facebook earlier this summer. help me understand how he is an expert here?
i can see mike - he is blogger
i can see the facebook reviewer
i don't know dave so i can't comment
but scoble and jason?
He might have turned it off but he understands the platform better than those other jokers. Dave McClure's an idiot... biggest fan-boy loser I've ever seen. Yeah, it was a horribly bad panel but this panel was made by Arrington and Arrington likes to invite his friends on panels, not necessarily experts.
I'm sorry, can a get a ruling here? Did Calacanis just make sense?
He makes a good point really. I dont even look at the ads in Facebook. Does anyone even buy Facebook applications?
Wow, Calacanis may have just made a fan out of me, fear that
Why does Calacanis say "Monetize" with a long o?
@Figaro: would appreciate you being more specific about *HOW* i'm an idiot, rather than simply generically ripping me.
WHICH point that i made don't you agree with?
WHAT do you think i'm wrong about?
WHERE in the video do i make statements you think are way out there?
it would be easier to have an argument with you if you actually backed up your insults with material facts or positions.
otherwise, it's just so much useless drivel & name-calling...
I think I agree with Jason for the first time ever.
Someone in hell just got hit by a snowball...
social networks are basically chatrooms.
I agree with what he says about click through on Social Networks being terrible.
I do however disagree there is no value in advertising on social nets. You just have to be creative about it. You have to be part of the community not just cram your advertisement down its throat.
Basically all who go into facebook and social networking site are not go there to buy, as Patricia2 said they are chatrooms so I have to agree with Jason here. Its kind of irritating to encounter an ad in facebook. @Figaro lets be a little bit civil mate.
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