Valleywag
Jupiter Research's Michael Gartenberg will be hopping over to Microsoft, a la Jon Udell, to serve as an "enthusiast evangelist." Whatever you think of the credibility issues such positions create, it's not like this is a new phenomenon. All you really have is a publicist with a little bit of industry celebrity, and those have been around forever. But this "enthusiast evangelist" title is odious in the extreme. When did evangelism become a positive term to anyone but evangelicals? If anyone hands me a business card with "evangelist" anywhere thereon, they better get ready to magically heal my whooping cough.
The rise of the "enthusiast evangelist"
Jupiter Research's Michael Gartenberg will be hopping over to Microsoft, a la Jon Udell, to serve as an "enthusiast evangelist." Whatever you think of the credibility issues such positions create, it's not like this is a new phenomenon. All you really have is a publicist with a little bit of industry celebrity, and those have been around forever. But this "enthusiast evangelist" title is odious in the extreme. When did evangelism become a positive term to anyone but evangelicals? If anyone hands me a business card with "evangelist" anywhere thereon, they better get ready to magically heal my whooping cough.
2:00 PM on Fri Feb 16 2007
By Chris Mohney
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