IBM's storage systems unit, taking way too seriously the latest mad idea from Armonk, is making a new pitch to journalists. "Would you be interested in receiving IT Analyst storage briefings in Second Life?" asks Margaret Taylor, a senior program manager. Um, no. For a longer answer, read this cynic at the Register: "So what do I think of being briefed about your storage products in Second Life? Sure I'd like it, as long as the briefing takes place in this topless bar I've discovered in Second Life, where some of the avatars brief each other in outrageous virtual ways."