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great moments in pr
Hulu wants me to tell you they're catching up with YouTube
You've never heard of media analyst company Screen Digest. Keep that in mind when you stumble upon a few dozen news reports today that claim "Hulu ... a smaller upstart backed by News Corporation and NBC Universal ... is forecast to draw level with Google’s YouTube in US advertising revenues next year." Any reporter who reads that sentence in the Financial Times instantly wonders, "forecast by who?" By the Financial Times? By Hulu executives? No, by Screen Digest. Take that as you will. -
online advertising
Hulu's surprising lesson
Jason Kilar, the CEO of online-video site Hulu, has rediscovered a truism: less is more. Hulu, which is mostly owned by NBC and News Corp., runs fewer ads on the TV clips it licenses from its TV-network parents than they air when they broadcast the same shows. And yet the ads are more effective. This could simply be a novelty effect; everything about Hulu is new, so the ads also draw more notice. But Hulu may be onto something. Why don't networks try running fewer ads on air, too? (Photo via Alarm:Clock) -
online video
Joost will let you relive the '90s with "Friends"
BoomTown's Kara Swisher paused in making ribald jokes about Joost's London office to report that the online-video purveyor will be offering six full seasons of NBC's former hit Friends. With this, Joost will reach an audience who prefers New York City when there's no black people, just like in dated sitcoms and Woody Allen movies. But I digress. NBC-backed Hulu only offers snippets of Friends episodes. Joost isn't exactly going to take off with syndicated reruns you can watch on dozens of cable channels. For those of you desperate to relive Ross and Rachel, the site will relaunch in mid-October — no plugin required. -
online video
To promote TV shows, NBC turns to Hulu
What's the best way to get people who don't watch TV to start watching it? For starters, advertising TV shows somewhere other than on TV. Give NBC this much credit: The network, which has seen better days in the ratings, hopes to attract viewers by releasing fall season premieres on Hulu a week ahead of their television air date. More » -
online video
Hulu sneaks up on YouTube's ad market
Nielsen stats show NBC's Hulu video site has only 2 percent of YouTube's traffic. But there's a twist: Hulu runs ads on everything. YouTube, by contrast, can sell ads on less than 3 percent of its video trove. Moreover, Hulu seems to land more big-ad-budget consumer brands like Dove. Watch enough Hulu, and the ads seem pretty close to what you'll catch on cable. Maybe that's why they aggravate my elitist nerves. I'd still rather pay a few bucks a month to watch all my online vids without interruptions. Yes, I'd pay for YouTube. Is it really just me? -
downtime
Hulu widgets let you watch TV while pretending to use Internet
Finally a widget I can get behind: TV and movie site Hulu has built a set of highly configurable widgets that can preview or even play full episodes in the middle of a Web page. Now if only they'd carry the entire Season 4 backlog of Battlestar Galactica. -
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online video
Vogue's new reality show hopes to bedazzle the Internet
Every print publisher, and especially the glossies, want in on the online-video game. Unlike the text-and-photos Web, where there are more pageviews than media buyers know what to do with, there's not enough slickly packaged content that big brands deem safe enough to advertise themselves on. Condé Nast's Vogue has a new reality show for the Web, Model.Live, which "tracks three models as they navigate casting calls, catwalks and airports for fashion weeks in New York, London, Milan and Paris." It debuts August 19. What you won't see? Drinking and smoking. What you will see? Eating disorders confronted "head-on." That's because this an attempt to reach out to a younger demographic on behalf of the sponsor, aspirational mall brand Express — which sells American women the sequined, screen-printed jeans they love. What's all this going to cost Express? More » -
online video
Throwing good money after bad: $6 billion in VC for video sites
$6 billion has been invested by venture capital firms into American online video sites since 2005. And that's against only one real payday, Google's $1.65 billion purchase of YouTube, which has only garnered revenue in the low eight figures. True, advertisers spent $17 billion at the television upfronts, as Silicon Alley Insider's Michael Leamonth points out, giving an idea of the potential market that's being chased. More » -
online video
YouTube moves to counter Hulu by offering full-length movies and shows
Mark Cuban says Hulu is kicking ass because of a simple marketing device: The NBC and News Corp.-backed site is advertising full-length programs on YouTube to get traffic to shows on which they can sell real advertising. YouTube, rather than ban Hulu, is now angling to keep that traffic in-house by allowing partners to upload shows up to 1 gigabyte in size, enough room for full-length film and television programming (though not at great quality). More » -
online video
Mark Cuban: "Hulu is kicking YouTube's ass"
Two years ago, Mark Cuban wrote: "Would Google be crazy to buy YouTube? No doubt about it. Moronic would be an understatement of a lifetime." Since then, Google did buy it — for $1.65 billion — and the site's become so popular its actually the Web's third most popular search engine all on its own. Does that mean Cuban has changed his mind? No, no, it does not. The reason is Hulu, Cuban explains in 802 words, which we've edited down to 100, below. More »
hulu
San Francisco, 2:18 AM
Fri Dec 5
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