Valleywag
Jim Louderback is out as editor-in-chief of PC Magazine; Lance Ulanoff, the magazine's reviews editor, is now in charge. Why the change? The cause seems obvious. Louderback, who helped launch the TechTV cable channel and launched Internet TV shows for PC publisher Ziff-Davis, but his multimedia experience wasn't enough to save his job — or PC's still-lucrative print business. Louderback, installed a year ago, presided over a disastrous 34 percent drop in advertising pages, according to Publisher's Information Bureau data. As for Ulanoff's hire, perhaps the reviews czar was deemed friendlier to the magazine's advertisers — though making PC's softball tech coverage softer yet seems like a challenge. Louderback, meanwhile, whose new job has yet to be announced, may have to live off the $900 week rental income from his vacation home in Vermont for a while.
PC Magazine fires its editor
Jim Louderback is out as editor-in-chief of PC Magazine; Lance Ulanoff, the magazine's reviews editor, is now in charge. Why the change? The cause seems obvious. Louderback, who helped launch the TechTV cable channel and launched Internet TV shows for PC publisher Ziff-Davis, but his multimedia experience wasn't enough to save his job — or PC's still-lucrative print business. Louderback, installed a year ago, presided over a disastrous 34 percent drop in advertising pages, according to Publisher's Information Bureau data. As for Ulanoff's hire, perhaps the reviews czar was deemed friendlier to the magazine's advertisers — though making PC's softball tech coverage softer yet seems like a challenge. Louderback, meanwhile, whose new job has yet to be announced, may have to live off the $900 week rental income from his vacation home in Vermont for a while.
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1:15 PM on Tue Jul 10 2007
By Owen Thomas
1,731 views
1 comment
Comments
I met up with Jim for a ballgame here in SF on the day he RESIGNED from PC Mag. He told me he'd left to take on the head job at Revision3 (which was not public knowledge at the time). Jim and I are good friends and he'd have no reason for spinning the story to me. The ad page numbers are what they are but you've got this one wrong.
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